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About Us


Hunting, Fishing & Firearm Training Specialists


Target Line was established in 1989 in East London (Eastern Cape Province) in South Africa and has been trading in firearms & ammunition for 34 years steadily growing year after year.

We run three retail stores:

• Vincent – Our primary store and head office, stocking a comprehensive range of hunting, fishing and security equipment. All online purchases will be administered through our Vincent store.

• Beacon Bay – Our Beacon Bay store was previously a gun shop called Bosbok Arms, which we have turned into our firearm training division.

The building houses a 30 meter shooting range, two classrooms for firearm training and a smaller retail outlet to sell arms, ammunition and also tactical equipment etc.

• Queenstown – Komani Gun Cellar has been an established gun shop in Queenstown for many years. We decided to keep the name due to the existing licence and also to show that great service will always be provided.
The store stocks a wide range of arms and ammunition, hunting equipment, shooting equipment and freshwater fishing equipment. Firearm training is also done on the premises with all practical shoots being channelled through our Beacon Bay shooting range.

We import products from various countries including Germany, Netherlands and China and also make use of agents within South Africa to source stock, when available, in order to ensure that we as dealers always have a wide variety of products to choose from.